Cantu Beauty UK Partners with Bromley Brighter Beginnings
We have partnered with Cantu Beauty UK, the number one textured haircare brand in the UK, who will provide regular supplies of shampoo and conditioner to support our general referral service throughout the year, as well as a dedicated donation for our Christmas for Every Child campaign – ensuring families receive appropriate haircare products as part of their Christmas hampers.
Cynthia Mutede, Marketing Manager at Cantu Beauty UK, says: “We are incredibly proud to partner with Bromley Brighter Beginnings and support the important work they are doing within the community. At Cantu, our relationship with the textured hair community goes far beyond the products we create; it’s about showing up, listening and investing in the people and organisations that continue to champion and celebrate our community. We are excited about what we can achieve together and look forward to building a meaningful partnership that creates lasting impact.”
At Bromley Brighter Beginnings we support families with children experiencing financial hardship, relieving the pressure of poverty in a practical way by providing baby and child essentials. Almost 1 in 4 households with children in the UK live in hygiene poverty – and toiletries are one of our most requested items after nappies, wipes and clothing. Many of the families we support have afro or textured hair needs – for whom appropriate haircare is not a preference but a fundamental part of their everyday wellbeing.
Anna Austin, Fundraising and Communications Lead at Bromley Brighter Beginnings, says:
“For the families we support, small everyday choices – the ones many never have to think twice about – can slip away. At BBB, we believe every family deserves the right essentials for their needs. For families with afro or textured hair, that means Cantu. Appropriate haircare shouldn’t be a luxury – it’s fundamental to how someone feels about themselves. We’re delighted to partner with Cantu Beauty UK so families can keep the choice and dignity they deserve.”
Cantu Beauty UK has nearly 20 years of heritage in textured haircare and a portfolio of award-winning formulas. Founded on the belief that quality haircare should be affordable and accessible, Cantu is committed to providing everyone with what their curly, coily and wavy hair truly needs.
We are proud to be working with Cantu Beauty UK and look forward to building a partnership that makes a real and lasting difference to the families we support.
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